Vince
L’Oréal
Ceremonia
Pat McGrath
Noli (L’Oréal)
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
In 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences—from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Adidas tapped us to launch an experiential-led campaign for their T-Toe styles, targeting Gen Z in non-coastal cities. I led creative strategy, concepting a hyper-local underground party series hosted by rising DJ collectives shaping their city’s music scene — including Pivot Gang (Chicago), Deep Down South (Houston), Hardly Home (LA), and Tyland + John Stamps (Nashville).
This campaign is currently live through October 2025 with a surprise final city. So far, this campaign has already earned well over 2.7M in social reach — sparking hype, community, and cultural relevance for Adidas T Toe styles.
Agency: Crown + Conquer