Coach
Vince
L’Oréal
Ceremonia
Pat McGrath
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Noli (L’Oréal)
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
Within 8+ years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deepr connection with their target audiences.
I’ve led strategy at the largest commerce agency in the country and helped grow an emerging start-up to a $85M acquisition in 2019. Most recently, I worked at a creative and experiential agency where I led creative strategy for some of the world’s most innovative and culturally resonant brands.
I believe great strategy lives at the intersection of insight, narrative, and a healthy dose of gut instinct to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Adidas tapped us to launch an experiential-led campaign for their T-Toe styles, targeting Gen Z in non-coastal cities. I led creative strategy, concepting a hyper-local underground party series hosted by rising DJ collectives shaping their city’s music scene — including Pivot Gang (Chicago), Deep Down South (Houston), Hardly Home (LA), and Tyland + John Stamps (Nashville).
This campaign is currently live through October 2025 with a surprise final city. So far, this campaign has already earned well over 2.7M in social reach — sparking hype, community, and cultural relevance for Adidas T Toe styles.
Agency: Crown + Conquer