Adidas
Amazon x NBA
Bare Necessities
Big W Beauty
Bosch
Cabot Creamery
Ceremonia
Coach
Coca-Cola
Colgate
Cubii
Every Man Jack
Everytable
Half Magic
L’Oréal
Native Pet
Noli (L’Oréal UK)
Pat McGrath
Safe Place For Youth
Synchro
Target
Thermador
Ulta
Verizon
Vince
Let’s Work
Hi, I’m Erin—an award-winning strategist shaping culture and commerce for the world’s most innovative brands.
With 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences, from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas and narratives that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
ADIDAS ORIGINALS “ON DECK”
Adidas tapped us to launch an experiential-led campaign for their T-Toe styles, targeting Gen Z in non-coastal cities. I led creative strategy, concepting a hyper-local underground party series hosted by rising DJ collectives shaping their city’s music scene — including Pivot Gang (Chicago), Deep Down South (Houston), Hardly Home (LA), and Tyland + John Stamps (Nashville).
This campaign is currently live through October 2025 with a surprise final city. So far, this campaign has already earned well over 2.7M in social reach — sparking hype, community, and cultural relevance for Adidas T Toe styles.
Creative Strategy
Agency: Crown + Conquer