Adidas
Amazon x NBA
Bare Necessities
Big W Beauty
Bosch
Cabot Creamery
Ceremonia
Coach
Coca-Cola
Colgate
Cubii
Every Man Jack
Everytable
Half Magic
L’Oréal
Native Pet
Noli (L’Oréal UK)
Pat McGrath
Safe Place For Youth
Synchro
Target
Thermador
Ulta
Verizon
Vince
Let’s Work
Hi, I’m Erin—an award-winning strategist shaping culture and commerce for the world’s most innovative brands.
With 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences, from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas and narratives that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
COKE x COACHELLA
Coke came to us to build a brand activation at Coachella that introduced Coke Classic to a younger audience, leveling up on last year with more samples, more foot traffic, even better storytelling. I led Creative Strategy on the project helping craft the concept, narrative, and approach for a modern “Pop Shop” complete with Coke ice cream floats, a soda can photobooth, and soundsorial experience.
The results were outstanding with over 34k guests, 63k samples shared, and an increase in positive brand sentiment for Coke Classic.
Creative Strategy
Agency: Crown + Conquer
Photography: Joelle Grace
Fabrication: Firecracker Works