Vince
L’Oréal
Ceremonia
Pat McGrath
Noli (L’Oréal)
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
In 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences—from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Coke came to us to build a brand activation at Coachella that introduced Coke Classic to a younger audience, leveling up on last year with more samples, more foot traffic, even better storytelling. I led Creative Strategy on the project helping craft the concept, narrative, and approach for a modern “Pop Shop” complete with Coke ice cream floats, a soda can photobooth, and soundsorial experience.
The results were outstanding with over 34k guests, 63k samples shared, and an increase in positive brand sentiment for Coke Classic.
Agency: Crown + Conquer
Photography: Joelle Grace
Fabrication: Firecracker Works