Coach
Vince
L’Oréal
Ceremonia
Pat McGrath
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Noli (L’Oréal)
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
Within 8+ years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deepr connection with their target audiences.
I’ve led strategy at the largest commerce agency in the country and helped grow an emerging start-up to a $85M acquisition in 2019. Most recently, I worked at a creative and experiential agency where I led creative strategy for some of the world’s most innovative and culturally resonant brands.
I believe great strategy lives at the intersection of insight, narrative, and a healthy dose of gut instinct to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Coke came to us to build a brand activation at Coachella that introduced Coke Classic to a younger audience, leveling up on last year with more samples, more foot traffic, even better storytelling. I led Creative Strategy on the project helping craft the concept, narrative, and approach for a modern “Pop Shop” complete with Coke ice cream floats, a soda can photobooth, and soundsorial experience.
The results were outstanding with over 34k guests, 63k samples shared, and an increase in positive brand sentiment for Coke Classic.
Agency: Crown + Conquer
Photography: Joelle Grace
Fabrication: Firecracker Works