Coach
Vince
L’Oréal
Ceremonia
Pat McGrath
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Noli (L’Oréal)
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
Within 8+ years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deepr connection with their target audiences.
I’ve led strategy at the largest commerce agency in the country and helped grow an emerging start-up to a $85M acquisition in 2019. Most recently, I worked at a creative and experiential agency where I led creative strategy for some of the world’s most innovative and culturally resonant brands.
I believe great strategy lives at the intersection of insight, narrative, and a healthy dose of gut instinct to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Coach came to us wanting to create an immersive brand experience for their Amazon brand store that would attract Gen Z customers looking to have a piece of the Coach brand at an accessible price. I developed a content strategy that balanced the heritage and craftsmanship of the Coach brand while speaking to the values and needs of the Gen Z audiences who want quality and longevity from their investment as well as an authentic relationship with the brand.
The launch of the brand store resulted in a 3% year-over-year increase to $1.25bn for the brand.
- Content Strategy
Agency: Accenture Song