Adidas
Amazon x NBA
Bare Necessities
Big W Beauty
Bosch
Cabot Creamery
Ceremonia
Coach
Coca-Cola
Colgate
Cubii
Every Man Jack
Everytable
Half Magic
L’Oréal
Native Pet
Noli (L’Oréal UK)
Pat McGrath
Safe Place For Youth
Synchro
Target
Thermador
Ulta
Verizon
Vince
Let’s Work
Hi, I’m Erin—an award-winning strategist shaping culture and commerce for the world’s most innovative brands.
With 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences, from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas and narratives that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Coach came to us wanting to create an immersive brand experience for their Amazon brand store that would attract Gen Z customers looking to have a piece of the Coach brand at an accessible price. I developed a content strategy that balanced the heritage and craftsmanship of the Coach brand while speaking to the values and needs of the Gen Z audiences who want quality and longevity from their investment as well as an authentic relationship with the brand.
The launch of the brand store resulted in a 3% year-over-year increase to $1.25bn for the brand.
- Content Strategy
Agency: Accenture Song