Vince
L’Oréal
Ceremonia
Pat McGrath
Noli (L’Oréal)
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
In 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences—from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Vince asked us to refine their brand and reimagine their DTC experience to appeal to a younger millennial audience. Through Brand Strategy, I helped them identify their key differentiation in the market as being a timeless wardrobing destination for California inspired luxury and lifestyle. Through Content Strategy, I guided them on introducing more lifestyle-driven photography, craftsmanship content, and messaging frameworks that upheld the brand’s heritage while modernizing it for a younger audience.
Brand Strategy
Content Strategy
Agency: Accenture Song