Adidas
Amazon x NBA
Bare Necessities
Big W Beauty
Bosch
Cabot Creamery
Ceremonia
Coach
Coca-Cola
Colgate
Cubii
Every Man Jack
Everytable
Half Magic
L’Oréal
Native Pet
Noli (L’Oréal UK)
Pat McGrath
Safe Place For Youth
Synchro
Target
Thermador
Ulta
Verizon
Vince
Let’s Work
Hi, I’m Erin—an award-winning strategist shaping culture and commerce for the world’s most innovative brands.
With 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences, from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas and narratives that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Vince asked us to refine their brand and reimagine their DTC experience to appeal to a younger millennial audience. Through Brand Strategy, I helped them identify their key differentiation in the market as being a timeless wardrobing destination for California inspired luxury and lifestyle. Through Content Strategy, I guided them on introducing more lifestyle-driven photography, craftsmanship content, and messaging frameworks that upheld the brand’s heritage while modernizing it for a younger audience.
Brand Strategy
Content Strategy
Agency: Accenture Song