Vince
L’Oréal
Ceremonia
Pat McGrath
Noli (L’Oréal)
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
In 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences—from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Half Magic asked us to launch their new brand with a show stopping web experience that would shock the beauty world. Half Magic is the brand child of Donni Davy, the award-winning makeup artist from HBO series, Euphoria. Through Content Strategy, I helped translate Donni’s product and brand vision while highlighting the product story and community that fueled the birth of the brand. Through community-based UGC and inspiration, visual storytelling, creation-focused messaging, and result-driven product messaging, we launched a web experience that took the brand beyond trend, making it a viral sensation that stole the hearts of Gen Z and Zillennial beauty lovers around the country.
- Content Strategy
Agency: The Stable