Adidas
Amazon x NBA
Bare Necessities
Big W Beauty
Bosch
Cabot Creamery
Ceremonia
Coach
Coca-Cola
Colgate
Cubii
Every Man Jack
Everytable
Half Magic
L’Oréal
Native Pet
Noli (L’Oréal UK)
Pat McGrath
Safe Place For Youth
Synchro
Target
Thermador
Ulta
Verizon
Vince
Let’s Work
Hi, I’m Erin—an award-winning strategist shaping culture and commerce for the world’s most innovative brands.
With 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences, from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Half Magic asked us to launch their new brand with a show stopping web experience that would shock the beauty world. Half Magic is the brand child of Donni Davy, the award-winning makeup artist from HBO series, Euphoria. Through Content Strategy, I helped translate Donni’s product and brand vision while highlighting the product story and community that fueled the birth of the brand. Through community-based UGC and inspiration, visual storytelling, creation-focused messaging, and result-driven product messaging, we launched a web experience that took the brand beyond trend, making it a viral sensation that stole the hearts of Gen Z and Zillennial beauty lovers around the country.
- Content Strategy
Agency: The Stable