Coach
Vince
L’Oréal
Ceremonia
Pat McGrath
Adidas
Coca-Cola
Verizon
Amazon x NBA
Half Magic
Noli (L’Oréal)
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
Within 8+ years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deepr connection with their target audiences.
I’ve led strategy at the largest commerce agency in the country and helped grow an emerging start-up to a $85M acquisition in 2019. Most recently, I worked at a creative and experiential agency where I led creative strategy for some of the world’s most innovative and culturally resonant brands.
I believe great strategy lives at the intersection of insight, narrative, and a healthy dose of gut instinct to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Safe Place For Youth is an LA-based organization that supports and empowers youth experiencing homelesness with lasting, community-driven solutions that address racial and social inequity. SPY asked us to come up with a compelling campaign that would encourage young people to volunteer with SPY on a regular basis. We came up with the “Donate Your Hobby” campaign to show people that any hobby, talent, or skill can be used as a way to volunteer at SPY whether it’s cooking, gardening, painting, or even fashion styling.
The Results: SPY saw a 40% increase in volunteer signups after the campaign went live.
Our team won a Silver Anthem Award, part of The Webby Awards, for Best Humanitarian Action & Services category, 2023
- Research
- Campaign Strategy
Agency: The Stable