Adidas
Amazon x NBA
Bare Necessities
Big W Beauty
Bosch
Cabot Creamery
Ceremonia
Coach
Coca-Cola
Colgate
Cubii
Every Man Jack
Everytable
Half Magic
L’Oréal
Native Pet
Noli (L’Oréal UK)
Pat McGrath
Safe Place For Youth
Synchro
Target
Thermador
Ulta
Verizon
Vince
Let’s Work
Hi, I’m Erin—an award-winning strategist shaping culture and commerce for the world’s most innovative brands.
With 10 years of agency and in-house experience, I’ve built brands that move markets and inspire audiences, from authoring net new brands for Pat McGrath and L’Oréal to creating experiential moments that wowed the industry at Coachella and Essence Fest. My unique approach translates human insight into culturally relevant ideas that captivate audiences and drive sustainable business growth.
Let’s build something meaningful together.
Synchro is a science-backed supplement brand focused on extending healthspan and renewing the body over time. They partnered with us to evolve their story, shifting from a senior-focused narrative to one that resonates with a younger, more proactive audience.
I led the end-to-end brand strategy, spanning research, competitive analysis, audience definition, and narrative and messaging framework to define a differentiated position in the wellness space. The work reframes aging as an opportunity for renewal, not decline, and led to the development of the core brand platform, “The Age of Renewal.”
From there, I led content strategy to establish a clear messaging hierarchy designed to translate the brand across touchpoints and guide audiences seamlessly from discovery to conversion.
- Research
- Brand Strategy
- Content Strategy
Agency: Accenture Song