Coach
Vince
L’Oréal
Ceremonia
Pat McGrath
Adidas
Coke
Verizon
Amazon x NBA
Half Magic
Noli (L’Oréal)
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
I believe great strategy lives at the intersection of insight, narrative, and gut instinct. It’s not just about sounding right — it’s about feeling real, human, and resonant.
With over eight years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deeper connections with their audience. My right brain/left brain approach blends consumer insight, creative storytelling, and a healthy dose of intuition to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Adidas tapped us to launch an experiential-led campaign for their T-Toe styles, targeting Gen Z in non-coastal cities. I led creative strategy, concepting a hyper-local underground party series hosted by rising DJ collectives shaping their city’s music scene — including Pivot Gang (Chicago), Deep Down South (Houston), Hardly Home (LA), and Tyland + John Stamps (Nashville).
The campaign wraps in October 2025 with a surprise final city and has already earned over 2.7M in social reach — sparking hype, community, and cultural relevance for Adidas T Toe styles.
Agency: Crown + Conquer
COKE x COACHELLA
Coke came to us to build a brand activation at Coachella that introduced Coke Classic to a younger audience, leveling up on last year with more samples, more foot traffic, even better storytelling. I led Creative Strategy on the project helping craft the concept, narrative, and approach for a modern “Pop Shop” complete with Coke ice cream floats, a soda can photobooth, and soundsorial experience. The results were outstanding with over 34k guests, 63k samples shared, and an increase in positive brand sentiment for Coke Classic.
Creative Strategy
Agency: Crown + Conquer
Photography: Joelle Grace
Fabrication: Firecracker Works
COACH
Coach came to us wanting to create an immersive brand experience for their Amazon brand store that would attract Gen Z customers looking to have a piece of the Coach brand at an accessible price. I developed a content strategy that balanced the heritage and craftsmanship of the Coach brand while speaking to the values and needs of the Gen Z audiences who want quality and longevity from their investment as well as an authentic relationship with the brand. The launch of the brand store resulted in a 3% year-over-year increase to $1.25bn for the brand.
- Content Strategy
Agency: Accenture Song