Page 5 — Erin Hampton - Brand Strategist

Erin Hampton

Brand + Creative Strategist

Clients

Coach
Vince
L’Oréal (Noli)
Ceremonia
Pat McGrath
Half Magic
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery

Let’s Work

Hi, I’m Erin — an award-winning strategist helping brands position themselves at the forefront of culture while achieving their business goals. I bring a right brain / left brain approach to strategy, grounding myself in deep research and consumer insight while leaving room for humanity, thoughtful storytelling, and a healthy dose of intuition. Because strategy shouldn’t just feel right — it should feel human.

After eight years of agency and in-house experience, I have been able to help brands transform their business and reinvent their brand identity for new and existing customers. I have a passion for Millennial and Gen Z audiences specifically within beauty, fashion, and adjacent industries.

SPY (Award-Winning)

Safe Place For Youth is an LA-based organization that supports and empowers youth experiencing homelesness with lasting, community-driven solutions that address racial and social inequity. SPY asked us to come up with a compelling campaign that would encourage young people to volunteer with SPY on a regular basis. We came up with the “Donate Your Hobby” campaign to show people that any hobby, talent, or skill can be used as a way to volunteer at SPY whether it’s cooking, gardening, painting, or even fashion styling. SPY saw a 40% increase in volunteer signups after the campaign went live.

Our team won a Silver Anthem Award, part of The Webby Awards, for Best Humanitarian Action & Services category, 2023

Research
Campaign Strategy