Coach
Vince
L’Oréal (Noli)
Ceremonia
Pat McGrath
Adidas
Coke
Verizon
Half Magic
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
I believe great strategy lives at the intersection of insight, narrative, and gut instinct. It’s not just about sounding right — it’s about feeling real, human, and resonant.
With eight years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deeper connections with their audience. My right brain/left brain approach blends consumer insight, creative storytelling, and a healthy dose of intuition to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Safe Place For Youth is an LA-based organization that supports and empowers youth experiencing homelesness with lasting, community-driven solutions that address racial and social inequity. SPY asked us to come up with a compelling campaign that would encourage young people to volunteer with SPY on a regular basis. We came up with the “Donate Your Hobby” campaign to show people that any hobby, talent, or skill can be used as a way to volunteer at SPY whether it’s cooking, gardening, painting, or even fashion styling. SPY saw a 40% increase in volunteer signups after the campaign went live.
Our team won a Silver Anthem Award, part of The Webby Awards, for Best Humanitarian Action & Services category, 2023
- Research
- Campaign Strategy