Coach
Vince
L’Oréal
Ceremonia
Pat McGrath
Adidas
Coke
Verizon
Amazon x NBA
Half Magic
Noli (L’Oréal)
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
I believe great strategy lives at the intersection of insight, narrative, and gut instinct. It’s not just about sounding right — it’s about feeling real, human, and resonant.
With over eight years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deeper connections with their audience. My right brain/left brain approach blends consumer insight, creative storytelling, and a healthy dose of intuition to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Vince asked us to refine their brand and reimagine their DTC experience to appeal to a younger millennial audience. Through Brand Strategy, I helped them identify their key differentiation in the market as being a timeless wardrobing destination for California inspired luxury and lifestyle. Through Content Strategy, I guided them on introducing more lifestyle-driven photography, craftsmanship content, and messaging frameworks that upheld the brand’s heritage while modernizing it for a younger audience.
Brand Strategy
Content Strategy
Agency: Accenture Song