Coach
Vince
L’Oréal
Ceremonia
Pat McGrath
Adidas
Coke
Verizon
Amazon x NBA
Half Magic
Noli (L’Oréal)
Colgate
Target
Big W Beauty
Ulta
Every Man Jack
Synchro
Cubii
Safe Place For Youth
Everytable
Cabot Creamery
Let’s Work
I believe great strategy lives at the intersection of insight, narrative, and gut instinct. It’s not just about sounding right — it’s about feeling real, human, and resonant.
With over eight years of agency and in-house experience, I’ve helped brands grow their business, clarify their voice, and build deeper connections with their audience. My right brain/left brain approach blends consumer insight, creative storytelling, and a healthy dose of intuition to reveal shared truths that open up new possibilities for brands.
Let’s build something meaningful together.
Half Magic asked us to launch their new brand with a show stopping web experience that would shock the beauty world. Half Magic is the brand child of Donni Davy, the award-winning makeup artist from HBO series, Euphoria. Through Content Strategy, I helped translate Donni’s product and brand vision while highlighting the product story and community that fueled the birth of the brand. Through community-based UGC and inspiration, visual storytelling, creation-focused messaging, and result-driven product messaging, we launched a web experience that took the brand beyond trend, making it a viral sensation that stole the hearts of Gen Z and Zillennial beauty lovers around the country.
- Content Strategy
Agency: The Stable